Client
The first Circus Village in Portugal returns to the seaside, near the Arcozelo walkways, from September 22 to 24. The Cupula Circus Village Festival, dedicated to contemporary circus, is organized by INAC – National Circus Arts Institute in partnership with the Arcozelo Parish Council. With shows, masterclasses, circus workshops for families, street performances, musical moments, circus school exchanges, a conference, and an exhibition, there are plenty of reasons for one or more visits to this parish in Vila Nova de Gaia. All activities are free of charge. Support: Portuguese Republic - Ministry of Culture / Directorate-General for the Arts.
Purpose:
- Propose and coordinate structural measures in the areas of visual arts, performing arts, and cross-disciplinary fields.
- Implement financial support programs directed at the arts sector, consolidating and renewing the Portuguese artistic fabric.;
- Promote equal access to the arts
- Strengthen the international visibility of Portuguese artists and other cultural agents.
- Stimulate interdisciplinary dialogue by coordinating inter-sectoral policies that integrate the arts with science, education, economy, tourism, among others.
- Ensure and foster the production of specific knowledge about the sector.
- Promote and disseminate national artistic creation, ensuring the registration, publication, and dissemination of documents and works related to the arts.
- Undertake projects and actions that contribute to the enhancement of the arts sector and its professionals.
Target Audience:
- Circus enthusiasts and performing arts lovers
- Families
- Artists
- Young people
- Children
- Neighbors and residents of Arcozelo, Vila Nova de Gaia
Culture
- international
- Multicultural Environment
- Young
- Family-friendly
X-Factor
- Relaxed
- alternative
- Dynamic
Voice
- Close and Familiar Language
- First Person
Feel
- Artistic Training
- Performing Arts
- Shows and Recreational Activities
Rebranding
The rebranding of the Cupula Circus Village Festival logo aimed to support the new marketing campaigns for the 2022 festival. A cohesive visual identity and a clear message help to communicate marketing messages more consistently and impactfully.
The idea was to create a more compact logo with the inclusion of a solid red shape.
Festival Poster Creation
This year’s design has been more minimalist and functional, with clear references to the Bauhaus style. It features primary colors and simple geometric shapes that create dynamism and movement. Portuguese iconography, such as the calçada portuguesa (Portuguese pavement), a UNESCO World Heritage site, has been included.
Creation of Social Media Content
Creation of Posts to promote the festival’s events and performances.
Creation of Outdoors
Creation of Large Billboards (3x2m and 3x8m) located on the streets adjacent to Arcozelo.
Festival T-shirt Creation
Creation of T-shirts with the same graphics as the posters.
Creation of Program
Preparation of the Festival Program with all event schedules in PDF format, subsequently posted on the website for visitors to download.
Creation of Festival Map
Development of the Festival Map to identify the locations of the performances