Client
Wholesale company of medical-surgical instruments and orthopedic devices. A national reference in supplying high-quality products and excellence in the Portuguese market.
Purpose of MEDPORTO: To provide our customers with added value through technologically innovative and sustainable solutions, meeting market needs in a differentiated manner, with the aim of providing suitable tools for combating Healthcare-Associated Infections (HAIs) sustainably.
Target Audience
- Public and Private Companies
- Non-Profit Organizations
- Healthcare Service Providers, mainly in the Portuguese market.
- Procurement Services
- Infection Control Committee
- Facilities and Equipment Services
- Hospitality Services and Laundry Services
Culture
- Fair,
- Professional,
- Healthy
- Efficient
- Sustainable
X-Factor
- Quality
- Precision
- seriousness
- Modern
Voice
- third-person singular
- balanced tone
Feel
- Waste Treatment
- “Shredders”
- Combatting Healthcare-Associated Infections (HAIs) .
- Cellulose Disposables
Naming
- Distinct Identity, Current Name, Easy-to-Remember Name and Clear Message
- Broad Description of Core Business
- Easy-to-Pronounce Name.
- Easy-to-Pronounce Name Easy-to-Read Name
- Pleasant Phonetics In marketing, “B”, “M”, or “S” are often used, while “J” or “R” are less common.
- The name is spelled exactly as it sounds.
- The name is short, with less than 11 letters and a maximum of 4 syllables.
- A name that connects with customers.
- Analysis of the name in other languages.
Logo Creation
Logo with simple shapes, where the text and icon form a single element and cannot be represented separately; an isolog
Isolog with a gradient background consisting of a cross and text in uppercase, sans-serif typography.
Branding
Design UX/UI website
Prototyping Wireframe
Basic low-fidelity wireframe of the user interface that represents the structure and layout of the MEDPORTO website.
Wireframe prototyping involves creating interactive and visual versions to assist in visualizing and testing concepts before the full development of the product.
Interface
Layouts
The layout, consisting of colors, gradients, shapes, icons, typography, and visuals, has been redefined and implemented on each page to give it a unique touch.
Responsive
Design responsive
The design of the MEDPORTO website ensures that the user interface is automatically adapted to different devices and screen sizes.
The website provides a consistent and functional user experience across smartphones, tablets, laptops, and desktops.
